WHAT DOES THE NEW BUICK LOGO MEAN?

Buick vehicles have given drivers the confidence to tackle the open road for over a century. Today, you can see that legacy with the iconic logo emblazoned on every new Buick SUV at Brown and Wood Buick GMC. Redesigned in 2022, this logo represents the Buick brand’s values and storied history. But what does the new logo mean exactly? Let’s dive into the history of this iconic image.

THE ORIGIN OF THE SHIELD

The Buick logo might be iconic, but it started very differently. Early Buick vehicles were adorned with a simple “Buick” outlined in gold, with a white-on-blue square variant appearing later.

It wasn’t until 1937 that the iconic shield design first appeared. Even then, it was just a single shield — representing the Buick family coat of arms. The red shield with a diagonal checkered stripe, a deer emblem on the top right, and a cross on the bottom left instantly became iconic.

THREE SHIELDS

In 1960, the Buick logo was redesigned with the now-familiar triple-shield design. The red shield carried over, with silver and blue variants added. The three shields represented the Buick models available at the time: the Buick LeSabre, Buick Invicta, and Buick Electra.

EXPLAINING THE NEW LOGO

The Buick logo has been refined several times with more straightforward and cleaner designs. In 2022, the company revealed another three-shield logo, arranged horizontally instead of diagonally, with colors focused on an interior loop. The redesign indicates the company’s evolving direction towards electric vehicles and sleeker designs.

SHOP FOR A NEW BUICK SUV AT BROWN AND WOOD BUICK GMC

Witness how each new Buick SUV honors the company’s legacy and the history behind its logo. Visit Brown and Wood Buick GMC to test-drive our new Buick vehicles!

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